Oh, let me tell you about Laguna Pearl. I had a similar experience with Laguna Pearl. And yes, it is the same owner as the Pearl Source, and one more company that I found but cannot think of now. There could be more as well, who knows.
I bought a ring, and what I received was not what was pictured at all. I don't mean just not the particular ring I purchased, I mean it was not even the same model. The picture had completely different proportions, it showed the pearl to be much larger in relation to the flower setting and so on.
I was given the runaround on the phone, then told I'd be called back by a certain time the next morning but never received a call. I was told I had to get a special code in order to return the ring for a refund, but then nobody would give me any code. Etcetera.
So, I filed with PayPal and the BBB. I gave them bad reviews on a couple of ratings sites as well. The owner tried to discredit me to PayPal/The BBB, claiming that I had "started a smear campaign" against him, when all I did was state my experience with them accurately. He then claimed that his own testimonials on his own site were proof of his wonderful record. He also said he did not have any idea what I was complaining about, as if I was simply filing on him for my own amusement. Um, yeah right, when I had receipts, emails, photos vs. pictures on his website, a record of the phone calls, plus a record at PayPal of trying to work it out with him (through them) before I stepped it up to a formal complaint.
I told the BBB and PayPal that he had just shown them why the problems could not be resolved with him. It's because after misrepresenting what is sold, he continues to twist the truth, and he does it in ways that are easy to disprove or that nobody with any sense would buy, like he just isn't "all there."
PayPal ruled in my favor and refunded my money. My complaint is on file at the BBB as well, and I am not the first one to complain there, either. I think that anyone dealing in expensive jewelry, and especially online, needs to have the highest integrity. It's all about trust. But perhaps operating under several different business names is a way around some of that. Avoid!