JVC is Jewelers Vigilance Committee and FTC is Federal Trade Commission (USA). I participated as a subject matter expert on pearls during the last FTC review as a member of the Accredited Gemologists Association. Attitudes about freshwater cultured pearls are still difficult to change, but they are moving in the right direction. CIBJO is also changing for the better with more involvement from smaller players. There were decades of dominance by major saltwater pearl sellers.