I don't know what the FTC or JVC are. How do they enforce them? If you measure your pearls for sale differently will you be sent to prison?
In the UK I suspect that the CIBJO guidance might be cited in court in a trading standards prosecution for breach of EU trading laws on description or such but the court would be looking at how the pearls differed from the given description. I have never heard of a case where this was the sole basis for a prosecution or, indeed a civil action for damages.
CIBJO is not even something you can join, thereby placing yourself voluntarily under their rules. If you want to tweet you have to sign up and then abide by Twitter's rules or they throw you off.
The British Pearl Association was a good attempt at a national body to supervise standards and ethics (you had to provide detailed references to become a full member) but unfortunately its founder has had to resign due to illness and the new people running it have subsumed it into their organisation and it has swiftly turned into something which, as far as I can make out, sells sma jewellery business insurance. Which is a huge shame