I've been thinking about something I saw on Saturday that disturbed me.
My husband and I had taken a drive to a favorite shoreline town where we had our first date many years ago. In the course of the day, we stopped in at a small independent jewelry shop where we have bought things in the past. They have nice colored stones and do not sell synthetics or costume jewelry. Although not everything they sell is high priced, it is all genuine.
Usually the owner is present, but on Saturday, it was just the 2 sales ladies I've often chatted with before.
I spotted in their upright pearl case a strand that, through the glass case (and with my progressive eyeglasses at that difficult angle), looked like round Tahitians in a range of greenish colors, and asked to look at it. I was immediately told that they were not Tahitians but were cut out of the shell. The label stated "FW pearls", price was about $250.
Sure enough, they were imitations-- shell "pearls"-- but the sales woman assured me they were real pearls. The supplier from whom they had bought them had told them they were real pearls cut from the shells.
Well! You may imagine the conversation that followed. I explained that they were imitations; that although it was possible to cut a semi-circular mabé pearl from a shell, one could not cut a sphere that is nacre all around-- it just physically can't be done. That "shell pearls" have a shell bead inside and/or are coated with a mixture of ground-up shell and a sort of lacquer-- a fake coating, not made by a living organism, unlike real pearls.
I had my loupe with me and was wearing my SSP drop earrings, so I handed the loupe to the sales lady and asked her to look at the surface of the shell "pearl", then at the surface of SSP. She saw the rough texture of the imitation and the fine surface texture of the genuine nacre.
I strongly urged her not to sell the pearls as anything but imitations (if at all-- the product is out of step with everything else in their shop.) We talked at length. I suggested she visit Pearl-Guide to learn more. She said they would talk to the supplier the next time she comes in. I'm sure the supplier will defend her product.
I just hope she also talked with the owner. Reputation is a fragile thing. A jeweler needs to be above reproach. I could just see an unknowledgeable customer buying them and later discovering she'd unknowingly paid $250 for imitation pearls...not good.
I don't have an issue with imitation pearl strands-- as long as they are described honestly. There is a place for them, but in a store that otherwise sells only genuine gems? No.
EDIT 10/31/15:
I have a follow-up to this story. We visited the same shop yesterday for the first time since April. The imitation pearls were gone! I pulled the sales lady aside and quietly asked her what had happened with the fake pearls. She said the next time the vendor came, they gave her back everything they had gotten from her, telling her, "They don't work for us." Smart move!