For immediate release (October 28, 2024, New York, NY): Peggy Grosz, former Senior VP and Creative Director of Assael, Inc., announced today that following the recent sale of the company, effective immediately, she will take the opportunity to pursue new design challenges. Grosz joined the company in 2017, reviving the 78-year-old legacy brand through innovative design, product development, and leadership.
“It was an honor to modernize such an historic company and work with an unprecedented inventory of ultra-fine pearls and coral,” says Grosz. “I was privileged to work alongside the late Christina Lang Assael with a wonderful staff and an incredible marketing team to build a brand that founder Salvador Assael would be very proud of. I am also grateful for the support of the finest retailers in the United States and the partnerships that we built together.”
Following a short hiatus, Grosz looks forward to new design and product development challenges.
