I've been poking around looking at some of the reviews and there seems to be a pattern. Most of the videos watched or blogs read basically had the same dialog and format. The business is rife with shill testimonials.
They start out by disclaiming they have no affiliation with any company. They claim to have done diligent research before making a decision to join. Then ask the question, is this a scam where in most cases they say no, then shift the burden of success upon diligent networking and little else. (reminds me of Glengary Glenross, where first prize is a new car, second prize is a set of steak knives and third place is you're fired) None of the reviews actually discuss the pearls themselves nor their artificial factory built cross-species of origin. The grading and appraisals are completely bogus, offered by uneducated neophytes. The "twins" thing is meant to appear as a bonus, but in reality is a carrot and stick scheme to up sell. They touch upon affordability and high quality in the same breath. It's like "house wine", where folks think they are being frugal, but in reality are paying HUGE markups far in excess of typical retail margins.
It's MLM (Multi-level marketing) which requires recruiting, brand loyalty, down line dependency, complicated incentives, unreal expectations and high investment costs. Unlike affiliate marketing where adopters do not need to recruit, make choices of product lines, are self-reliant on profits and have realistic goals.
The pyramid has become so broad recently, I suspect this will predominate in P-G's consumer Q&A for a while. Whether consumers wake up (which I doubt) or collapses under it's own weight.