Jeremy: Freshadama Questions!

[youngster]

So, Jeremy, if you wouldn't be revealing too many business secrets, may I inquire how your sales of freshadama are going? What size has been the most popular? I noticed that you are sold out of lavender in the 10-11 mm range. Is that because you only had a few to start with in that color range, or has lavender become the new black? Also, is it possible to get freshadama in larger sizes, like 11-12 mm and up?

Just your average, nosy consumer,
youngster

 

[jshepherd]

They have been our best sellers now since the launch, there is no question about that. The most popular size has been the 7-8mm strands.
We did sell out of the large lavender strands, but not because they were the most popular, but because we only have 12 strands to begin with. Unfortunately, after finishing the 10-11mm we determined that only about half would make the grade. The other half we moved to our AAA inventory, even though they are better than any 1st level pearls we have purchased by hank in the past.

I would like to eventually do the same thing with 11-12mm, and I heard that K. Ransom did it in HK (although they only created a few pieces). But I do not think it will be possible unless we can secure an amazing deal on loose, and a loose inventory that is only 1st and 2nd top grade (they usually have up to 4). Otherwise we will lose money on them (as it appears we have with the 10-11mm).

Everything up to 10mm has worked perfectly, however. So overall the experiment has been a success.

 

[preswine]

Jeremy,

Why are you only selling 18" strands of the freshadamas? Is it possible to get other lengths?

 

[youngster]

Hi preswine,
PearlParadise did a custom freshadama strand for me, 33" opera length, so just call them up and ask!