Hi Xeresana,
I think the main problem lies with the fact Akoya pearls have dominated the consumer market for so long... Since Akoya pearls were the first and only commercially available cultured pearl until the 1960's, and were marketed so well, consumers have easily swallowed the misnomer that Akoya pearls were the best pearls. And they were! For awhile...
Our grandmothers and mothers wore them with pride and treasured them for decades, while we, as young girls and then young women looked on and admired our role models and later, aspired to own jewelry that inspired fond memories, meaning and of course, elegance. Popularized TV shows and celebrities wore them as well, and we live in such a consumerist society that it became even easier for Akoya pearls to attain such a lofty niche in the psyche of Americans. For many, perceived value is value...
Cultured Tahitian and South Sea pearls were not available to the public until the 1960's- talk about having to play catch-up to a runaway train, right?? Their job was easier due to their exotic colors and unusually large sizes, while cultured Freshwater pearls maintained their small, rice-crispy shapes throughout the 1970's, the 1980's and potatoe-y shape in the 1990's. It was not until the 1990's and in our present time that Chinese farmers (with the help of Japanese technicians which have always guarded their secrets zealously) really started improving their pearls' luster and shape by leaps and bounds.
The result is now Gem-quality pearls that can rival an Akoya anytime, anyday. Personally due to the facts that they are more durable, have a visual depth to them that Akoyas can never have and orient... well I think today's Freshwater pearls blow the Akoya right out of the water
!And although these gems are gaining attention and with that, a rapidly growing share of the pearl jewelry market, Freshwater pearls still have more catching up to do!
Time, tradition and one of the best orchestrated hard-core branding campaigns ever (beyond diamonds, but that's another story...) are formidable obstacles to overcome! I am certain though that Chinese Freshwater pearls will eventually attain their rightful place in the American markets as the pearl of choice.