Well, I went back to Google and saw several divina designs. I clicked on a different one, than above, but it had the same layout where you can't get back to the main page. OK to the next distinct web address, and the different front page picture of a fork with some pearl, but the same, exasperating layout. They are all the same company, but why all the web addresses?
Now I am really confused. Why three distinct domains with the same stuff in the same layout? Who is Christina Gregory? Is she REALLY in charge?
Would someone else please comment?
Multiple website addresses is often used by companies attempting to increase their exposure on the internet...thinking that "the more websites I have, the better the chances are that I'll be found..."
In most instances, the websites have the exact same layout and same images.
Unfortunately, most of the companies today that use this tactic should not be trusted. Before I state 'why'...consider this...why honestly invest time and money and energy into duplicating or triplicating and entire website?
First, duplicate websites are viewed as spam...(keeping in mind that we are not referring to a website with sub-domains (a single website with several sub-websites tailored for a specific purpose)...so multiple websites of the exact same content is spamming the internet...but because search engines still favor local results first, having multiple websites increases your chance of ranking better. Sadly, the search engines have not yet addressed this issue.
Second, in most instances, companies using this tactic employ different pricing strategies; each website will have some items at lower prices while others at higher...but not the same items on each site...this is done in an attempt to get more money overall.
Third, in most instances, companies using this tactic are attempting to appear as though they operate within a specific country. For instance, "Pearls Only" has a lot of country specific domain names (eg. .ca, .com, .co.uk, and so on)...and they use these sites to appear as though they have operations within each country...even going so far as to list local addresses (which don't accept orders, returns or phone calls). In most instances, each domain is priced according to the country currency...but not according to currency conversion...for instance their "AAAA" 8-9mm FWP necklace on the .com site sells for $739 USD, but sells for $759 CDN on the .ca site...even though the Canadian dollar is worth more than the USA dollar...not to mention the fact that there's no "AAAA" grade.
Overall though - in most instances, companies that employ this type of multiple website tactic are usually trying to pull a scam or overcharge for what they're selling...and they use multiple websites to increase their rate or success.