P
purepearls
Guest
Don't let the title of this thread fool you! Because pearls are so popular, they are popping everywhere in different retail stores. One thing that I've seen consistently is the wording "Cultured Pearl Necklace" without ever describing which type of cultured pearl it is. I've posted about this shortly in another thread, but I think it deserves a topic of its own.
Nine times out of ten, when the retailer isn't describing what type of cultured pearl it is, it will be a cultured Freshwater pearl. There are many consumers who think that a cultured pearl is a "type" of pearl. It is a type if you are talking about cultured versus natural pearls. However, most pearls today are cultured. Most pearl "types" fall under the "cultured" pearl category such as Akoya, Freshwater, Tahitian, and South Sea pearls. In this scenario, "cultured" pearl would refer to all pearls involved and would not describe what type it is. The wording of "Cultured Pearl Necklace" without any descriptors implies that other pearls such as Akoyas and Tahitians aren't cultured and that's exactly what consumers are taking away from the message. Retailers are using this tactic in mass, especially in designer jewelry. Wording makes a big difference in perception! Ask what type of pearl you are purchasing if you are not certain what it is?
Nine times out of ten, when the retailer isn't describing what type of cultured pearl it is, it will be a cultured Freshwater pearl. There are many consumers who think that a cultured pearl is a "type" of pearl. It is a type if you are talking about cultured versus natural pearls. However, most pearls today are cultured. Most pearl "types" fall under the "cultured" pearl category such as Akoya, Freshwater, Tahitian, and South Sea pearls. In this scenario, "cultured" pearl would refer to all pearls involved and would not describe what type it is. The wording of "Cultured Pearl Necklace" without any descriptors implies that other pearls such as Akoyas and Tahitians aren't cultured and that's exactly what consumers are taking away from the message. Retailers are using this tactic in mass, especially in designer jewelry. Wording makes a big difference in perception! Ask what type of pearl you are purchasing if you are not certain what it is?