Hi Sheila,
What a touchy subject you just brought up! What to say, what to say...
In my opinion, specific nouns designating origin should be left to designate that specific origin, unless the term has been
specifically adopted industry-wide to refer to all gems of a certain quality/color that are seen to typify the genus. I don't believe that selling Chinese freshwater stick pearls as "Biwa" stick pearls should be considered ok, and although I am in no way passing judgment on your branding practices as long as you inform the buyer that you are using the term "Biwa" to refer to a quality level and NOT origin.
The Biwa name traditionally refers to particular type of pearl from Lake Biwa in Japan. As we all know, Lake Biwa's production is virtually nil, and if the Chinese freshwater pearls are just as amazing in quality and color - why not sell them as Biwa if consumers don't know the difference?
This is an interesting argument and the gemstone industry is going through the same thing with Paraiba Tourmaline over the course of last and this year, although I am not in agreement with what may be the future decision. Here's why:
Paraiba Tourmaline is one of the most amazing colored gemstones on the planet!
An electric aquamarine (main coloring agents are a heavy dose of copper and gold) color, it was only found in Paraiba, Brazil. After an insanely successful, but very short run (1987-1993), the only mine in the world played out and to this day remains closed.
<-- That makes me very sad, because now, if you want gem-quality,
true P.Tourmaline, IF you can find it, it will cost easily $15KPer Carat AND UP depending on size and specific color saturation levels, and of course inclusions...
Enter Mozambique Tourmaline, a newly discovered source of
similarly colored cuprite tourmalines from Africa, which rapidly began being marketed by dealers as the new "Paraiba". Gemstone dealers can more easily maintain a good inventory in a range of sizes at a fraction of the cost ($500-900 for lighter saturation and $3-4K for dark, sizeable goods) than that of
real Paraiba Tourmaline. And, if you market it as real Paraiba Tourmaline, let's face it, the goods will FLY out of the case, the demand is THAT high!
The Drawback: The color is just not as good. If you've ever seen a true Paraiba; well I know my reaction: I start to palpitate slightly, I know my pupils dilate, I am a nut!!
This new Paraiba just doesn't do it for me. The color is slightly off due to lower levels of copper minerals and manganese.
In any case, the questions are and remain regarding this issue:
Is it ethically responsible to give your product's a BRAND NAME based on the reputation of another product that has already established itself and it's value in the marketplace?
As a seller of fine goods, aren't you obligated to disclose origin, specie and quality in an ethical manner to your customer base?
Should a product that is "just as good as the real thing" have the ability to be marketed by the Real Thing's brand name?
I don't know about you, but when I invest in a brand based upon reputation and perceived value, that is exactly what I'd expect to get, and I expect that many people would agree with me, although...
I love a good debate! Any takers?