If Shopping for Jewelry This Holiday Season - Know What You're Getting Your Hands On!
by Katie Mitzner/BBB Communications Director
They say diamonds are a girl's best friend, but a recent scam leaves consumers holidng a "diamond" that's worth about as much as a lump of coal.
The scam involves a traveling auction that made its way through Colorado Springs back in July. The auction was advertised in a local paper and took place at the Sheraton Colorado Springs. The company calling itself State Liquidation Services, Inc. out of Atlanta, Georgia claimed to be selling diamonds worth tens of thousands of dollars. This company even had, what appeared to be, a legitimate appraisal of the jewels. However, it turns out the appraisal was fraudulent and the diamond jewelry was worth only about 10% of what the auction house claims it was worth.
One local consumer purchased $66,000 worth of jewelry at the auction for about $8,000. A great deal, if only the jewelry was worth that much. When the consumer took the jewelry for a local appraisal he was informed that the jewelry was really costume jewelry and not worth more than $800.
The auction company State Liquidation Services, Inc. has an unsatisfactory record with the Better Business Bureau due to unanswered complaints. The appraisal company, American International Gemologists out of California currently has no record with the Bureau, however local appraisers say the appraisal this company gave for this jewelry is grossly inaccurate.
When the consumer contacted State Liquidation Services, Inc. for a refund he was informed that they would not entertain a refund due to “buyer’s remorse”.
When purchasing jewelry, the Better Business Bureau offers the following tips:
¨ use a reputable jeweler, get referrals from friends and family
¨ be an educated shopper, learn about the type of jewelry you are looking to buy BEFORE you buy it.
¨ when shopping for diamonds, understand the four C’s, cut, color, clarity and carat weight
¨ understand any warranties and guarantees
¨ know the difference between appraisal and certification. An appraisal is the estimate for the retail value for a stone or piece of jewelry, and a certificate includes the specifications of the individual gem (for example the four C’s)
To check out a jewelry dealer or company call the BBB at
719-636-1155 or 866-206-1800!