Caitlin
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Bahrain to cash in on rich history
Bahrain to cash in on rich history
Rebecca Bundhun
Manama // Bahrain, the smallest of the Gulf states, is developing a new tourism brand with a focus on its history as it aims to attract high-spending travellers to boost the sector’s contribution to the economy.
- Last Updated: April 24. 2010 6:34PM UAE / April 24. 2010 2:34PM GMT
Until now, the island has done little to promote tourism but it still manages to attract millions of visitors a year as people from Saudi Arabia drive across the King Fahd Causeway at the weekends to.
Visitors from Saudi Arabia make up two thirds of arrivals in Bahrain, while cruise ships are another major source of day visitors. Tourism is an important part of Bahrain’s Economic Vision 2030, the country’s development plans for its economy.
“We want to increase the number of hotel residents and the average length of stay,” said Heba Aziz, the executive director and adviser at the tourism section of Bahrain’s ministry of culture and information.
To this end, the ministry plans to promote and develop cultural and historical attractions and is keen to highlight Bahrain’s role as the ancient capital of the Dilmun civilisation, which dates back more than 4,500 years.
Among the attractions are the restored Qal’at al Bahrain Fort, a UNESCO world heritage site, and ancient burial mounds.
Bahrain has also applied for UNESCO listing for a project that would preserve its pearl-diving heritage. Until oil was discovered, pearls were a staple of Bahrain’s economy. The project would include the restoration of traditional houses, a visitor centre and the preservation of oyster beds. Tourists would also be offered the chance to try pearl-diving.